If you’re running a marketing campaign, it’s important to track your SEO KPIs. These key performance indicators will help you measure the success of your campaign and make necessary adjustments along the way. But with so many to monitor, which should demand your attention the most?
Content Efficiency
After spending so much time producing content, you want to make sure it’s being put to good use; that’s where content efficiency comes in. This KPI measures how well your content is performing in terms of engagement and conversion. To track content efficiency, take a look at metrics such as page views, time on page, bounce rate, and conversion rate.
Is your content contributing to your wider marketing and business goals? If not, it may be time to rethink your strategy.
Customer Lifetime Value
Business is all about retaining customers and ensuring they keep coming back for more; customer lifetime value (CLV) is a fantastic KPI to learn about this area. This KPI measures the total amount of revenue a customer will generate for your business during their lifetime.
There are a few different ways to calculate CLV, but the most important thing is to ensure you’re including all the relevant factors, such as the customer’s purchase history, frequency of purchases, and how much they spend each time.
This KPI is important because it allows you to see which customers are most valuable to your business and where you should be spending your budget (rather than guessing!).
New and Returning Users
West Palm Beach SEO is all about increasing your website traffic and generating leads, but it’s important to remember that not all visitors are created equal. For one thing, some visitors are encountering your brand for the first time while others are returning after a previous visit.
This KPI lets you know what percentage of your traffic is new versus returning, and it’s important for a few reasons. First, it can give you an idea of how effective your branding and marketing efforts are. If most of your traffic is new, it means that you’re doing a good job of getting your name out there and attracting new visitors. On the other hand, if most of your traffic is returning, it means that you’re successfully retaining visitors and keeping them coming back for more.
Average Engagement Time
Furthermore, the average engagement time KPI can give you an idea of how engaged your visitors are when they do come to your site. If they’re only spending a few seconds on your site before leaving, it’s an indication that they’re not finding what they’re looking for – and that’s not good. For one thing, it means that they cozy up to competitors instead. The longer visitors engage with your website and content, the better. It means they’re interested in what you have to say, and it increases the chances of them taking the desired action.
Average Position for Keywords
This KPI tells you where your site ranks for certain keywords in SERPs. The higher the rank, the better visibility and traffic you’ll get. Of course, you want your site to rank as high as possible for relevant keywords. After working hard to rank keywords, you’ll want to check that your efforts are paying off.