For non-profit organizations, major gifts are the largest source of monetary contributions. But these donations only come occasionally. Receiving major gifts may sound simple, but it is more challenging than it looks. The central pillar of accepting lump sum donations is a good relationship with the donors.
The background research and the fundraising strategies must be on point to ensure receiving major gifts often. If you are searching for ways to incorporate significant gifts into your non-profit organization, then take the time to read this article. Here, we are going to discuss some strategies for it. So, let’s get started.
Grow Communication Strategy
Cultivating relationships with the donors is the key to receiving top significant gifts. Donors won’t consider donating to your cause if you don’t have any say. Instead, communicate and reach out to them and make them understand what you are doing. You can have some strategies to engage more people in your work.
In several non-profit training programs, trainers suggest that the essential thing you need to do is make a list of the donors according to priority. Cultivating relationships doesn’t include always talking about funds. You may get connected to a donor just by discussing stuff other than fundraising. Always make the approach personal and interactive as well.
Perform Prospect Research
Prospect research is a great way to figure out potential donors. You can study the factors mentioned, like real estate ownership, business affiliation, and political giving, which fall under the wealth marker category that defines the donor’s capacity.
On the other hand, you can also check one’s previous donation, non-profit involvements, etc., which determines the donor’s affinity to give. This study can help you find potential donors easily.
Leverage Corporate Matching Gifts
Donation of major gifts often comes with specific criteria. First, you must get in touch with the potential donor so that they can think of donating to your current work. Here, promoting matching gift opportunities is a cherry on top. The potential donor can access the matching gift database, and if they want, they can get connected.
Social media and emails are good platforms for promotion. There is nothing fixed about significant gifts. A company can have a more robust strategy and get that very often, while another can get it once a year.
Assemble Right Team
Since communication is the key to receiving the major gifts, the people on your communication team should be efficient enough to do their job skillfully. Apart from good communication with the donors, the team must also have strong communication with each other to improve teamwork.
Hiring some professionals like a principal gift officer or fundraising consultants in your team can make the job even more accessible. Average fundraising consultant fees are affordable, and having a top-notch team can make the way to success smoother for your non-profit organization.
Bottom Line
Your strategies should evolve with time to make your non-profit organization grow. A good management communication team and an excellent approach altogether can lead the way toward getting more significant gifts. You can ask your company staff to attend nonprofit training programs to learn more about this.